FocusJr
Pet Study Nationwide
Name
Telephone number
Address
City
State
Zip code
Email address
What is your job title or position?
What is your exact age?
Are you:
Male
Female
Please tell me if you or any of your immediate family members work for any of the following types of companies.
A market research company, or marketing research department of a company
An advertising or design firm, or advertising/design department of a company
A public relations company, or PR department
A manufacturer, distributor, or retailer of pet food, pet toys or other pet products
A marketing company or marketing department
none of the above
Which of the following describes your current work status?
Part-time employment
Full-time employment
Part-time student
Full-time student
Homemaker/Stay at home parent
Retired
Unemployed
Do you know, or have you or anyone in your family ever:
Bred pets/animals for sale or show
Shown animals professionally
Worked in any animal/pet related capacity, such as a groomer or care-giver
Worked in any capacity in a veterinary office or hospital
Worked in any capacity in a pet store or another store that sells pet food or pet products
Worked in any capacity in an animal humane society
Which, if any, of the following types of pets do you have in your home that you personally own and care for?
Cat
Dog
Fish
Parrot or other type of bird
DOG OWNERS ONLY, OTHERS SKIP: Which of the following applies to your dog(s)?
A. My dog(s) live mostly outside
My dog(s) live mostly inside.
C. My dog(s) live equally inside and outside.
DOG OWNERS ONLY, OTHERS SKIP: How many dogs do you have in your home and what are their names and ages?
DOG OWNERS ONLY, OTHERS SKIP Approximately how much does your dog (do your dogs) weigh?
Dog 1
10 pounds or less
11-24 pounds
25-49 pounds
50-84 pounds
85 pounds or more
Dog 2
10 pounds or less
11-24 pounds
25-49 pounds
50-84 pounds
85 pounds or more
Dog 3
10 pounds or less
11-24 pounds
25-49 pounds
50-84 pounds
85 pounds or more
DOG OWNERS ONLY, OTHERS SKIP Is your dog on a veterinarian prescribed diet? We mean food prescribed to treat conditions other than minor skin/coat conditions, hairballs, urinary tract, etc.
Yes
No
DOG OWNERS ONLY, OTHERS SKIP When it comes to dog food and treats, who is the primary person responsible for deciding which products to purchase and feed to your dog(s)?
I am the primary decision maker for purchasing and do most of or all of the feeding.
I am the primary decision maker for purchasing but share at least half of the feeding responsibility with someone else in my household.
I share at least half of the decision-making for what we purchase and half of the feeding responsibility with someone else in my household.
I share less than half of the decision-making responsibility for what is purchased and half of the feeding with someone else in my household.
Someone else in the household is the primary decision maker for purchases and for the feeding.
DOG OWNERS ONLY, OTHERS SKIP. I’m going to read you a list of treats. For each one please tell me how often, if at all, you give it to your dog(s). Please indicate all that apply.
Soft, chewy treats
Give most often/Regularly
Give it occasionally/sometimes
Never give it
Biscuits or other hard, crunchy treats
Give most often/Regularly
Give it occasionally/sometimes
Never give it
Rawhide
Give most often/Regularly
Give it occasionally/sometimes
Never give it
Animal parts such as pig’s ears or cow hooves
Give most often/Regularly
Give it occasionally/sometimes
Never give it
Long lasting treats, but NOT rawhide or animal parts
Give most often/Regularly
Give it occasionally/sometimes
Never give it
Natural, real meat treats and Meat Jerky
Give most often/Regularly
Give it occasionally/sometimes
Never give it
Dental chews or treats
Give most often/Regularly
Give it occasionally/sometimes
Never give it
Tablescraps
Give most often/Regularly
Give it occasionally/sometimes
Never give it
Other
Give most often/Regularly
Give it occasionally/sometimes
Never give it
Now, I am going to read you a series of statements. Please tell me if you agree or disagree with each. Please take your time and think, then answer accordlngly.
I tend to buy whatever dog food is on sale
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
My dog is much more affectionate when I'm giving him/her a treat
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
When considering a new dog food, I always read the detailed list of ingredients on the package
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I really prefer the brands of dog food or treats sold exclusively at pet specialty stores
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
Giving my dog treats or tasty food is a way to demonstrate my love
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I'm careful to always give my dog the same brand of food
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I feed my dog nutritious food most of the time
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I love sharing my passions/hobbies with my dog (e.g. music, sports, fitness)
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I am often among the first to try new products
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
Wet dog food is tastier than dry food
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
My dog is a finicky eater and will only eat certain types of food
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
Treats are an opportunity for me to bond with my dog
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I look to my vet for food or treat recommendations
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
Dogs are like people, they don't want to eat the same thing for every meal
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
Price is my primary consideration when buying dog food or treats
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I would definitely pay more for organic dog food or treats
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I often add human food to my dog's dry food to make it tastier
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I feed my dog nutritious food but indulge him/her when it comes to treats
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I'm always looking to try new brands to find treats my dog enjoys
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I like to have several different types of dog food on hand that I rotate feeding to my dog
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
I love my dog more than I love most people
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
Dry dog food is more convenient than wet food
Agree completely
Agree strongly
Agree somewhat
Disagree somewhat
Disagree strongly
Disagree completely
For each of the following brands of dog treats, please tell me if you: Definitely would buy, Probably would buy, Might or might not buy, Probably would not buy, Definitely would not buy
Milo’s Kitchen
Definitely would buy
Probably would buy
Might or might not buy
Probably would not buy
Definitely would not buy
Merrick
Definitely would buy
Probably would buy
Might or might not buy
Probably would not buy
Definitely would not buy
Milk-Bone
Definitely would buy
Probably would buy
Might or might not buy
Probably would not buy
Definitely would not buy
Nudges
Definitely would buy
Probably would buy
Might or might not buy
Probably would not buy
Definitely would not buy
Natural Balance
Definitely would buy
Probably would buy
Might or might not buy
Probably would not buy
Definitely would not buy
Pup-Peroni
Definitely would buy
Probably would buy
Might or might not buy
Probably would not buy
Definitely would not buy
How do you feel about each of the following brands? For instance, do you . . . Love It, Like It, Have No Opinion of It, Hate It, Never Heard of It? Just share your general feeling about each brand.
Milo’s Kitchen
Merrick
Merrick
Nudges
Natural Balance
Pup-Peroni
Where have you shopped for dog treats in the last 3 months?
Mass merchandiser (e.g. Target, Wal-Mart, K-Mart, Meijer)
Drug store (e.g. CVS, Walgreens)
Dollar store (e.g. Dollar General, Dollar Tree, Family Dollar)
Warehouse club store (e.g. Costco, BJ’s, Sam’s)
Grocery store/supermarket (e.g. Safeway, Albertson’s, Gelson’s, Kroger
Pet superstores (e.g. PetSmart, Petco)
Specialty pet store (e.g. independent/family owned)
Online (e.g. Amazon.com, Wag.com, Chewy.com, Petco.com, Target.com)
Which of the following includes your total household income?
Less than $35,000
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 OR MORE
Which of the following best describes your ethnic background?
African American/Black
Caucasian
Hispanic/Latino
Asian
Native American
Bi-racial
Other
What is the highest level of education that you completed?
Some high school
Graduated high school
Some college
Bachelor’s degree
Graduate degree (Masters, PhD, etc.)
What do you love most about being a dog owner?
FOR CAT OWNERS ONLY. How many cats do you own
1
2
3
4+
FOR CAT OWNERS ONLY: What are the breed(s) of your cat(s) and their names?
FOR CAT OWNERS ONLY: Which of the following types of food do you purchase for your cat?
Dry food
Wet food
Both dry and wet food
FOR CAT OWNERS ONLY: Which one of the following statements best describes your feelings about your cat(s)? Choose only one answer.
My cat(s) is like a baby or like a child to me
My cat(s) is not like a child, but is like a family member
My cat(s) is my best friend, a confidante
My cat(s) is a friend
My cat(s) is a companion
My cat(s) is a possession, a show cat/dog
My cat(s) is just an animal
My cat(s) is primarily a cat with a specific job
My cat(s) is something I tolerate, a burden
FOR CAT OWNERS ONLY: Just to check, which of the following statements, if any, best describes your habits when it comes to feeding your cat wet cat food?
I treat my cat(s) with wet food
I feed it as main meal
I feed it as an accompaniment to meal
I feed it in order to dispense medicine to my cat
FOR CAT OWNERS ONLY: Now, please tell me which brands of dry cat food you have purchased in past 3 months?
9 LIVES
BLUE
FANCY FEAST
FRISKIES
HILL'S PRESCRIPTION DIET
HILL'S SCIENCE DIET
IAMS
MEOW MIX
NUTRO
PURINA BEYOND
PURINA CAT CHOW
PURINA KIT & KABOODLE
PURINA ONE
PURINA PRO PLAN
ROYAL CANIN
WELLNESS
RACHAEL RAY NUTRISH
OTHER DRY FOOD BRAND (SPECIFY)
FOR CAT OWNERS ONLY: Now, please tell me which brands of wet cat food you have purchased in past 3 months?
9 LIVES
BLUE
CANIDAE
FANCY FEAST
Fancy Feast Broth
Delectables Stew
Delectables Bisque
FRISKIES
HILL'S SCIENCE DIET
IAMS
MEOW MIX
PURINA BEYOND
PURINA ONE
PURINA PRO PLAN
ROYAL CANIN
SHEBA
WELLNES
OTHER WET FOOD
FOR CAT OWNERS ONLY: What do you love most about your cat?
List any other pets you own? If none SKIP QUESTION.
Now I am going to read a few statements and I’d like for you to tell me how well each statement describes you. Either it doesn’t describe you, describes you somewhat or describes you very well.
I feel comfortable expressing my opinions among people I may not know – either online or in-person.
Doesn’t describe me
Somewhat describes me
Describes me very well
I make friends easily.
Doesn’t describe me
Somewhat describes me
Describes me very well
I am a shy person who prefers smaller groups of people I already know.
Doesn’t describe me
Somewhat describes me
Describes me very well
I feel comfortable reading things and providing a written response that expresses my ideas and opinions.
Doesn’t describe me
Somewhat describes me
Describes me very well
Submit Your Responses