FocusJr
Parents of Young Children CHICAGO
Name
Telephone number
Address
City
State
Zip code
Email address
What is your job title or position?
Are you a mother or father of a child under the age of 2 years old?
Mother
Father
No children under 2 years of age
Are you, or any member of your household or immediate family, employed by, laid off from, unemployed from, or retired from any of the following types of companies?
Choose all that apply
Advertising agency
In the news media such as TV, radio, newspaper, magazine
Market research firm or the market research department within a company
Company that manufactures or distributes baby care products
Company that sells baby care products
Unilever
Procter & Gamble
Have you taken part in any market research studies, including focus groups or in-home visits, about baby care products in the past 12 months?
Yes
No
Have you taken part in ANY market research studies in the past 6 months?
Yes
No
What is your exact age?
What level of education have you, yourself completed?
Attended high school, did not graduate
High school graduate
Attended some college
Graduate of a 2-year college
Graduate of a 4-year college
Post graduate study/degree
Other
If you answered "Other" on last question, please specify
What is your yearly household income?
Less than $50,000
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $174,999
$175,000+
You mentioned you have at least 1 child under the age of 2. Is this your first child?
Yes
No
If you answered "Yes" to the last question, what is the exact age of your child?
If you have a child under the age of 2 who is not your first child, what is their exact age?
If you have more than 1 child at home, what are their ages?
For fathers - are you the father of the child(ren) under the age of 2 in your home?
Yes
No
Who is the person primarily responsible for purchasing your baby care products?
Me/myself soley
Me and my spouse/partner equally
Spouse/partner soley
Someone else
Do you use disposable diapers for your child(ren) under the age of 2?
Yes
No
Which brands of disposable diapers have you purchased in the past 3 months?
Choose all that apply
Bambo
Honest
Huggies
Kirkland (Costco)
Luvs
Mama Bear (Amazon)
Pampers
Parent's Choice (Walmart)
Seventh Generation
Up & Up (Target)
Other
If you answered "Other" on last question, please specify
Which brand of disposable diapers have you purchased and used most for your child in the past 3 months?
Bambo
Honest
Huggies
Kirkland (Costco)
Luvs
Mama Bear (Amazon)
Pampers
Parent's Choice (Walmart)
Seventh Generation
Up & Up (Target)
Other
If you answered "Other" on last question, please specify
Are there any brands of diapers you would NOT purchase or use again in the future?
Choose all that apply
Bambo
Honest
Huggies
Kirkland (Costco)
Luvs
Mama Bear (Amazon)
Pampers
Parent's Choice (Walmart)
Seventh Generation
Up & Up (Target)
Other
If you answered "Other" on last question, please specify
Which one statement best describes how you think about the price and value of disposable diapers in general?
I buy the lowest priced disposable diapers
I routinely buy the lowest priced diapers from among a limited set of acceptable brands I trust
I found a disposable diaper that is better than other brands and it costs less, so I stick to it
I occasionally pay a little extra for disposable diapers I like, or think are a little better
I routinely pay a little extra for disposable diapers I like, or think are a little better
Pricing is not something I think about when buying disposable diapers - I buy what I want and don't worry about the price
What ethnic group do you most closely identify with?
African American
Asian
Caucasian
Hispanic or Latino
Native American
Bi-racial
Other
Imagine you just won a shopping spree to shop anywhere in the world. Where would you go and why?
What is your current working status?
Maternity leave (either full or part time)
Working full time
Working part time
No working/stay at home parent
Student
Including yourself, how many people live in your household?
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