FocusJr
Automotive Ownership Study 2018
Name
Telephone number
Address
City
State
Zip code
Email address
What is your job title or position?
Have you participated in any market research studies including attending focus groups, online surveys, or in-home visits about car ownership in the past 12 months?
Yes
No
Have you participated in any market research studies including attending focus groups, online surveys, or in-home visits on any topic in the past 6 months?
Yes
No
Do you, a close friend, or anyone in your immediate family work for any of the following types of companies?
Select all that apply
Advertising agency or public relations firm
News media such as TV, radio, newspaper, magazine
Market research firm or the market research department within a company
A company that sells, brokers, or leases new or used automobiles
A company that manufactures automobiles
5. What is your current employment status?
Select one
Employed full time
Employed part time
Full time student
Stay at home parent
Unemployed - looking for work
Unemployed - not looking for work
Retired
6. What is your profession?
7. What is your age?
8. Who makes the car buying decisions in your household?
I make the decisions solely
I make the decisions jointly, but am the primary decision maker
I make the decisions equally with someone else in my household
Someone else in my household makes the decisions
9. Have you recently, or are you planning, to purchase an automobile?
Yes, I recently purchased a new car
Yes, I recently purchased a used car
Yes, I plan to purchase a new car
Yes, I plan to purchase a used car
No
If you recently purchased, answer Questions 10 - 13, then proceed to Question 18 and finish survey
If you plan to purchase proceed to Question 15 and complete survey
10. How long ago did you purchase your automobile?
Within the past 6 months
Between 6 months to 12 months ago
Between 12 months to 18 months ago
Over 1 1/2 years ago
11. How did you obtain information to help you decide what kind of car to purchase?
Select all that apply
Talked to car sales people/brokers
Read reviews in magazines
Researched online
Talked to friends and/or family
Other
If you selected "Other" on the last question, please specify:
12. Where did you go to purchase your automobile?
Private dealership (Dealership with no brand affiliate)
Franchised dealer (Franchised by a brand like Honda, Ford, GM etc.)
Direct/private purchase
Other
If you selected "Other" on the last question, please specify:
13. How much did you pay for the automobile you recently purchased?
$5,000 or less
Between $5,000 - $9,999
Between $10,000 - $19,999
$20,000 - $34,999
$35,000 - $49,999
$50,000 or more
15. When do you plan to purchase an automobile?
Within the next 6 months
Within the next 6 - 12 months
Within the next 12 - 18 months
In a year and a half or more
16. How do you plan to get information to make your automobile purchase decision?
Select all that apply
Talk to car sales people/brokers
Read reviews in magazines
Research online
Talk to friends and/or family
Other
If you selected "Other" on the last question, please specify:
17. Where do you plan to go to purchase your automobile?
Private dealership (Dealership with no brand affiliate)
Franchised dealer (Franchised by a brand like Honda, Ford, GM etc.)
Direct/private purchase
Other
If you selected "Other" on the last question, please specify:
18. How much do you expect to pay for the automobile you plan to purchase?
$5,000 or less
Between $5,000 - $9,999
Between $10,000 - $19,999
Between $20,000 - $34,999
Between $35,000 - $49,999
$50,000 or more
20. Are you familiar with any websites for buying or selling cars?
Yes
No
21. Which of the following car buying sites, if any, have you heard of or used?
Select all that apply
Carmax
Cars.com
Carvana
eBay Motors
RelayCars
Vroom
None of the above
22. Have you, or would you, consider purchasing a car through an online service/website?
Yes
No
23. What level of education have you, yourself, completed?
Attended HS, did not graduate
High School diploma
Some college
2-year/Associates degree
4 year college degree
Post graduate study/degree
24. What best describes your current household?
Single with no children at home
Single with children at home
Married (or in partnership) with no children at home
Married (or in partnership) with children at home
Single, living with parents
25. What is your annual household income?
Less than $30K
$30K - $44,999
$45K - $74,999
$75K - $99,999
$100K - $149,999
$150K +
26. With which ethnic group do you most closely identify?
African American
Asian
Bi-racial
Caucasian
Hispanic/Latin
Native American
Other
Submit Your Responses