FocusJr

Name

Telephone number

Address

City

State

Zip code

Email address

What is your job title or position?

Are you?

Female
Male

Are you or is any member of your household employed by, laid off from or unemployed from, or retired from any of the following types of companies

Advertising agency or public relations firm.
News media such as TV, radio, newspaper, magazine.
A market research firm or the market research department within a company.
A company that sells, manufactures or distributes any type of running/jogging shoes
A retailer or wholesaler of running/jogging shoes.

Have you taken part in any market research studies, including attending focus groups or in-home visits, about consumer beverages in the past 12 months?

Yes
No

Have you taken part in any market research studies on any topic in the past 6 months?

Yes
No

What is your current employment status?

Employed full time
Employed part time
Full time student
Stay at home parent
Unemployed – looking for work
Unemployed – not looking for work
Retired

What is your profession?

What is your exact age?

Who makes the running /sports attire decisions in your household?

I make the decisions, solely.
I share in the decision making with someone else in my household.
My parents are the primary decision maker for shore/sports attire in my household.

How many days a week do you run on average?

1x per week
2x per week
3x per week
4x per week
5x per week
6x per week
7x per week
7+ times per week

How many miles do you run in an average week?

How long have you been running?

Less then a year
2-5 years
5-10 years
10-20 years
20+ years

I am going to read you a list of reasons why people run. Please tell me which apply to you?

To keep in shape
Because I enjoy running and being outdoors
For sports or competing as I am a competitive runner
I was told to get more exercise by my doctor and I chose running as a form of exercise
I like how I feel when I run
As part of my regimen to lose weight

Please select the ways that you conduct your running? You can select more then one if applicable.

I run outside on the road
I run on outside trails
I run on a treadmill
I run on a field or court (when I play soccer or basketball or other sports related activities.

Please let us know what your primary fitness activity is, one that you do on a regular basis?

What are the 5 brands that come to mind when you think of running sports attire?

Below is a list of running clothing brands. Please select ALL of the brands that you currently use when running.

Asics
NIKE
Adidas
Brooks
New Balance
Saucony
Hoka One
Reebok
Mizuno
Newton Gravity

When it comes to shopping and the purchase of running attire what are the primary places you go to purchase your running clothes and shoes?

Online
Specialty Shops
Big Box Stores
Mall

FOR WOMAN ONLY: What is the Sports bra cup size you use for running attire? Write in

FOR MEN ONLY: What is clothing size you use for running attire?

Mens small
Mens medium
Mens Large
Mens Xtra Large
Mens Xtra Xtra large
Other

Please tell us what is the best thing you enjoy about running? Why do you run?

What is the highest level of education that you completed

High school graduate
Some college
Graduate of a 2-year college
Graduate of a 4-year college
e. Currently In Post graduate program
Post graduate study/degree

What is your annual household income?

Less than $40K.
41,000-54,999
55K - $64,999
$65K - $74,999
$75K - $99,999
$100K - $149,999
$150K+

Which ethnic group do you most closely identify with?

African American
Asian
Caucasian
Hispanic/Latino
Native American
Bi-Racial
Other

Now I am going to ask you a question that has no right or wrong answer, I would just like to explore your creative side a little more. Imagine you could have dinner with any person either living or not, who would it be and what questions would you ask of them during dinner?

Please tell us the name of any running or track clubs you belong to. If you do not belong to any track clubs just leave blank?

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