New Moms Diaper Study


Name
Telephone number
Address
City
State
Zip code
Email address
What is your job title or position?
Are you:
Just to check, are you the female head of the household?
May I have your age please?
What is the name, age, and gender of each person living in your household?
Are you, yourself, the parent and primary caretaker of a child between the ages of 0-9 months OR pregnant with your first child?
Is the child mentioned above your only child?
What is your current employment status? Are you….
Where are all the working members of your household, including yourself, employed? Any others?
Are you or is any member of your household currently employed by, previously employed by, or retired from any of the following types of companies? Please check any that apply.
Have you, yourself, participated in a marketing research study in the past six months, or not?
Please tell me to what degree you, yourself, participate in shopping for your baby care products. Would you say you…
In just the past three months, what types of baby care items have you, yourself, purchased for your baby.
What best describes the type of diaper your child wears?
What ONE size of ______________ disposable diaper are you currently using most of the time for your child? Diaper Size: _____________
What one brand of disposable diapers have you, yourself, purchased and used most often in the past 6 months for your child? (CHECK ONE.)
Are there any brands of disposable diapers that you would NEVER consider using?
In the past 3 months, have you BOUGHT any of the following brands of baby care products for your baby (products outside of diapers)?
I’m going to read you a list of statements that correspond to how you care for yourself and your baby. After each statement please tell me if you agree or disagree
I make my own baby food because I know how important it is to give my baby fresh and non-processed ingredients.
I am careful about choosing toys for my baby and prefer wood to plastic.
When shopping for products for my baby, one of the first things I do is look at the ingredient list.
I often buy natural products for both my baby and myself.
I don’t regularly compost, but I often think about ways to recycle.
I prefer to purchase products that are organic when possible.
I pay attention to the social impact of brands that I choose to purchase.
Thinking of the times when you purchase disposable diapers, which of the following statements best describes how you, yourself, choose your products. Choose one answer.
I am going to read to you a list of products that you may have purchased. For each product, please tell me how much you approximately spent or that you typically spend in a typical month. Please also tell me the brand name(s).
Baby Stroller (Need amount and brand name)
Baby Car Seat (Need amount and brand)
In order to represent all groups equally, which of the following best describes your ethnic background?
Please tell me what level of education have you, yourself, have completed?
Which of the following ranges includes your total yearly household income?
For each of the following, please tell me how much this statement describes you, yourself, if at all using a scale from one to five. 1 means the statement does not describe you at all and 5 means the statement describes you perfectly.
I am a person who enjoys expressing my opinions and ideas
I enjoy doing projects that allow me to be creative
I am always looking for new, exciting activities to participate in
I enjoy participating in group discussions and activities
I am interested in how things work
I like activities like puzzles, crosswords and games
I like a good debI like a good debate and exchange of ideasate and exchange of ideas
I think of myself as a creative person
I’m comfortable talking with others even if I haven’t met them before
I have a question that I would like you to have some fun with. There are no right or wrong answers; I encourage you to use your imagination as much as possible. Can you tell me about 2 things you could use a paper clip for, besides holding papers together?