FocusJr

Beverage/Soft Drink Study Baltimore 2020

Name

Telephone number

Address

City

State

Zip code

Email address

What is your job title or position?

1. Are you:

Male
Female
Non-binary

2. What is your age?

3. When, if ever, was the last time you participated in a market research study?

Last 3 months
Last 6 months
Never

4. We are interested in talking to people with a variety of backgrounds. Do you, or anyone in your home, work in or studying any of the following industries?

Market Research
Advertising, Marketing or Public Relations Firm
Food & Beverage Industry
Tech/Product Innovation
Retail Industry
Education (i.e., teacher, professor, administration)
Law (i.e., lawyer, judge, clerk)

4b. And what is your profession?

5. Which of the following best describes your ethnicity? Please select all that apply.

White or Caucasian
Black or African American
Hispanic or Latino
Asian or Asian American
American Indian or Alaska Native
Native Hawaiian or Other Pacific Islander
Other

6. Please tell how long you have lived in your current location and let us know the city/state that you currently live in? (How many years?)

7. If you lived in your current location LESS then 10 years please answer the following TWO questions. If you have lived in your current location MORE then 10 years please SKIP the following question. Immediately prior to moving to [CURRENT CITY], where did you live? Was it urban, suburban or Rural?

8. Where did you grow up?

8a. Was it an urban, suburban, or rural area?

Urban
Suburban
Rural

9. How do you like living in your current [CITY]?

What are some of your favorite things about it?

What are some local events, holidays, or celebrations that you particularly love that happen in your city or neighborhood?

9b.PLEASE BE EXPRESSIVE AS POSSIBLE ON THE NEXT FEW QUESTIONS: Thinking about your personal identity, what are factors that you feel impact or influence your identity in a significant way (like music, TV/movies, pop culture, fashion, etc.)?

Are they primarily people, or brands, or a mix of both?

And how do you engage with them in your daily life?

10. In your household, who is primarily responsible for what groceries you buy?

I am solely responsible for grocery shopping
I equally share the responsibility with my spouse/significant other/someone else for grocery shopping
I am responsible for less than half of the responsibility for grocery shopping
I am not responsible for any of the grocery shopping

11. Which of the following products, if any, have you purchased and consumed in the last month?

Below is a list of brands, For each one, I would like you to tell me how often you consume it. If you have never heard of this brand, just say so.

Pepsi

I don’t know this brand
I have heard of it, but never consume it
A few times a year
About once a month
A few times a month
About once a week
Multiple times a week

Mountain Dew

I don’t know this brand
I have heard of it, but never consume it
A few times a year
I have heard of it, but never consume it
A few times a month
About once a week
Multiple times a week

Manzanita Sol

I don’t know this brand
I have heard of it, but never consume it
A few times a year
About once a month
A few times a month
About once a week
Multiple times a week

Sierra Mist

I don’t know this brand
I have heard of it, but never consume it
A few times a year
About once a month
A few times a month
About once a week
Multiple times a week

Bubly Sparkling Water

I don’t know this brand
I have heard of it, but never consume it
A few times a year
About once a month
A few times a month
About once a week
Multiple times a week

Aquafina

I don’t know this brand
I have heard of it, but never consume it
A few times a year
About once a month
A few times a month
About once a week
Multiple times a week

LIFEWTR

I don’t know this brand
I have heard of it, but never consume it
A few times a year
About once a month
A few times a month
About once a week
Multiple times a week

Brisk

I don’t know this brand
I have heard of it, but never consume it
A few times a year
About once a month
A few times a month
About once a week
Multiple times a week

Gatorade

I don’t know this brand
I have heard of it, but never consume it
A few times a year
About once a month
A few times a month
About once a week
Multiple times a week

Pure Leaf

I don’t know this brand
I have heard of it, but never consume it
A few times a year
About once a month
A few times a month
About once a week
Multiple times a week

Sprite

I don’t know this brand
I have heard of it, but never consume it
A few times a year
About once a month
A few times a month
About once a week
Multiple times a week

Coke

I don’t know this brand
I have heard of it, but never consume it
A few times a year
About once a month
A few times a month
About once a week
Multiple times a week

13. Thinking of your behavior prior to the COVID-19 outbreak, please tell me, to the best you can recall, how often you used to do each of the following activities.

Go out to eat at a fast food restaurant (e.g., Chick-Fil-A, drive-through)

A few times a year or less
Once every few months
About once a month
A few times a month
A few times a week or more

Go out to eat at a fast casual restaurant (e.g., Panera Bread, Chipotle, Five Guys)

A few times a year or less
Once every few months
About once a month
A few times a month
A few times a week or more

Go out to eat at a casual dining restaurant (e.g., Applebee’s, TGIF, Olive Garden)

A few times a year or less
Once every few months
About once a month
A few times a month
A few times a week or more

Go out to eat at a fine dining restaurant

A few times a year or less
Once every few months
About once a month
A few times a month
A few times a week or more

Go out to eat at an ethnic restaurant

A few times a year or less
Once every few months
About once a month
A few times a month
A few times a week or more

Go out to eat at a local mom & pop restaurant

A few times a year or less
Once every few months
About once a month
A few times a month
A few times a week or more

Order food or drinks from an app (e.g., UberEats, GrubHub)

A few times a year or less
Once every few months
About once a month
A few times a month
A few times a week or more

Thank you! Now I have a few questions that are for classification purposes. All your answers will be kept strictly confidential.

14. Do you live alone?

Yes
No

14a. Please tell me the ages and genders of everyone who lives with you, as well as your relationship to them (e.g., are they your child, roommate, partner, parent)? If you have a child that is under the age of 2, please tell us how many months old they are (e.g., 16 months)

15. What is the highest level of education you have completed?

Some high school
High school graduate
Some college
College graduate
Some graduate school
Graduate school

16. Prior to COVID-19, which of the following best describes your employment status?

I am employed full-time
I am employed part-time
I am a stay-at-home parent
I am a full-time student
I am retired
I am not currently employed

17. Which of the following best describes your household income? (that is, yours and your partner’s or roommate’s combined)

Under $30,000
$30,000 – $49,999
$50,000 - $59,999
$60,000-$79,999
$80,000-$99,999
$100,000-$149,999
$150,000 or more

Please answer questions 18. & 19. if your ethnic background is Hispanic/Latino. Please SKIP questions 18 & 19 if you are NOT Hispanic/Latino.

18. Please indicate how much you agree or disagree with each of the following statements according to the five-point scale, 1 = “Strongly Disagree,” 2 = “Disagree,” 3 = “Neither agree nor disagree,” 4 = “Agree,” or 5 = Strongly Agree”

a. I feel proud of my HISPANIC/LATINO background and like to share it with others

1
2
3
4
5

b. I often celebrate holidays from Latino countries

1
2
3
4
5

c. I appreciate it when businesses communicate with HISPANICS/LATINOS in Spanish.

1
2
3
4
5

d. It is important to preserve my Hispanic/Latino heritage

1
2
3
4
5

e. I enjoy living the American lifestyle and customs

1
2
3
4
5

f. I often celebrate National U.S. holidays such as July 4th or Presidents Day

1
2
3
4
5

g. I enjoy keeping up with U.S. news, music, or sports

1
2
3
4
5

h. I enjoy eating traditional American food

1
2
3
4
5

19. We would like to know a little bit about the languages you speak. Would you say you speak …?

English

Very Well
Somewhat Well
Not Very Well
Not at all

Spanish

Very Well
Somewhat Well
Not Very Well
Not at all

20. [IF YOU ARE BILINGUAL] Of English and Spanish, which language do you prefer to speak in?

English
Spanish