FocusJr
Auto Owners Study Bethesda Maryland 2017
Name
Telephone number
Address
City
State
Zip code
Email address
What is your job title or position?
Are you:
Male
Female
What is your exact age?
Can you please tell me what your current marital status is? Are you
Married
Single
Widowed
Divorced
Separated
Living with significant other as married
What is the age and gender of each person living in your household?
What is your current employment status? Are you
A full-time employee
Working part-time
Laid-off / looking for work
University student
A stay-at-home parent
Retired
Are you or is any member of your household currently employed by or previously employed by any of the following types of companies? Check any that apply to you.
In an advertising or public relations agency or department
In marketing or marketing research
By an automotive manufacturer, automotive repair shop or supplier
By a company that manufactures or sells tires
For a news organization
None of the above
Have you, yourself, participated in a marketing research interview in the past six months?
Yes
No
If yes to above, what was the topic of discussion?
Are you currently scheduled to participate in any marketing research studies at [COMPANY] or any other company, or not?
Yes
No
Are you a permanent resident of the United States?
Yes
No
Do you have a valid driver’s license?
Yes
No
Which of the following best describes how often, if ever, you, yourself, drive? Would you say…(
Weekdays only
Weekends only
Both weekdays and weekends
I do not drive at all
Do you have a vehicle available that you drive for your personal use?
Yes
No
Do you own or lease this vehicle or does it belong to someone else?
Own (even if still making payments)
Lease
Is a company car
Other
What is the make/model/year of the vehicle you drive most often for personal use?
When it comes to decisions regarding automotive service and/or maintenance for your vehicle, e.g. getting an oil change, buying new tires, doing a battery check, etc., which statement best describes you? Would you say
You are the primary decision-maker
You make those decisions jointly with another member of my household
Someone else in my household makes those decisions
Thinking about past maintenance of your primary car, please tell me the last time, if ever, that you got the oil changed
Within the last month
More than a month ago, but less than 3 months ago
More than 3 months ago, but less than 6 months ago
More than 6 months ago but less than 12 months ago
More than 12 months ago
Never
Thinking about past maintenance of your primary car, please tell me the last time, if ever, that you purchased tires?
Within the last month
More than a month ago, but less than 3 months ago
More than 3 months ago, but less than 6 months ago
More than 6 months ago but less than 12 months ago
More than 12 months ago
Never
Thinking about past maintenance of your primary car, please tell me the last time, if ever, that you replaced the transmission fluid?
Within the last month
More than a month ago, but less than 3 months ago
More than 3 months ago, but less than 6 months ago
More than 6 months ago but less than 12 months ago
More than 12 months ago
Never
Thinking of the past 12 months, where you have done maintenance on your car for each of the following?
Got the oil changed
Firestone Complete Auto Repair
Goodyear Auto Service Center
Just Tires
Midas
Pep Boys
Walmart Tire and Lube Express
Dealer
Local Independent Auto Shop
Warehouse Club (Costco, BJs, Sam’s Club) (Specify)
Other
And thinking about the future maintenance of your car, please tell me which of the following, if any, you plan to do and when. Do you plan to
Get the oil changed
In the next 6 months
In the next 12 months
In the next 2 years
Purchase tires
In the next 6 months
In the next 12 months
In the next 2 years
Replace transmission fluid
In the next 6 months
In the next 12 months
In the next 2 years
THIS QUESTION FOR THOSE THAT PURCHASED TIRES IN LAST 12 MONTHS. OTHERS SKIP THIS QUESTION. Overall, would you say you had a positive, neutral, or negative tire buying and installation experience?
Positive
Neutral
Negative
THIS QUESTION ONLY FOR THOSE WHO HAVE NOT PURCHASED TIRES IN THE LAST 12 MONTHS. You mentioned you have not purchased tires in the past 12 months. Thinking about your past experience or conversations you have had with friends and family, overall would you say you or your friends and family members have had positive, neutral, or negative tire buying experiences?
Positive
Neutral
Negative
Don’t know
Before today, which of the following, if any, have you ever heard of?
Firestone Complete Auto
Goodyear Auto Service
Quality Discount Tire and Auto (a non-branded tire company that sells branded tires)
Just Tires (a non-branded tire company that sells branded tires)
Mr. Tire Auto Service Centers (a non-branded tire company that sells branded tires)
From which of the following, if any, would you consider purchasing tires in the future?
Firestone Complete Auto
Goodyear Auto Service
Quality Discount Tire and Auto (a non-branded tire company that sells branded tires)
Just Tires (a non-branded tire company that sells branded tires)
Mr. Tire Auto Service Centers (a non-branded tire company that sells branded tires)
When considering where you go for your tire purchases and tire maintenance such as the installation of new tires, tire rotation, repair and wheel alignment, which of the following describes your shopping behavior? Would you say you…
Always go to the same tire store / mechanic
Have 2-3 stores or mechanics that you will consider going to and shop around on price between those core locations that you are comfortable with
Are open to trying new tire maintenance locations as long as they have the product you are looking for and a competitive price
Which of the following brand of tires is currently on the vehicle you drive most often?
BF Goodrich
Bridgestone
Dunlop
Firestone
Goodyear
Michelin
Pirelli
None of these
Which of the following brands of tires, if any, would you consider purchasing in the future?
BF Goodrich
Bridgestone
Dunlop
Firestone
Goodyear
Michelin
Pirelli
None of these
Switching gears away from tires, I am going to read you a list of services. Please tell me which of the following services, if any, you have done in the past 12 months
Stayed at a vacation rental that you reserved on Airbnb, VRBO, FlipKey, Overnight, Housetrip, Homestay, Roomorama or similar type service
Rented your own home on a site such as Airbnb, VRBO, FlipKey, Overnight, Housetrip, Homestay, Roomorama or similar type service
Rented a car on a service such as Turo, Getaround, HyreCar, JustShareIt, Relayrides or similar type service
Rented out your own car on a service such as Turo, Getaround, HyreCar, JustShareIt, Relayrides or similar type service
Used an online car service such as Uber or Lyft
Subscribed to a home meal delivery service such as Blue Apron or Hello Fresh. This does not include delivery of all your groceries thru Amazon, etc., Just the services that provide recipes and all the ingredients to prepare a meal
Purchased or rented clothing through an online service such as Stitch Fix, Rent the Runway or similar
Hired a contractor through an online service like Handyman.com
Used a key service for courier in-home delivery like Amazon Key
Used an online pet sitting service like rover.com
What was the name of the company/service that you used
What level of education have you, yourself, completed?
Attended high school, but did not graduate
High school graduate
Completed some college
Graduate of a 2 - year college
Graduate of a 4 - year college
Post graduate/study/degree
Other
What is your total annual household income before taxes, including all income?
$39,999 or less
$40,000-49,999
$50,000-74,999
$75,000-99,999
$100,000-149,999
$150,000-200,000
$200,000 or more
Which of the following best describes your ethnic background?
African-American
Asian
Caucasian
Hispanic
Bi-racial
Other
For each of the following, please tell me how much this statement describes you, yourself, if at all using a scale from one to five. 1 means the statement does not describe you at all and 5 means the statement describes you perfectly
I am a person who enjoys expressing my opinions and ideas
1
2
3
4
5
I enjoy doing projects that allow me to be creative.
1
2
3
4
5
I am always looking for new, exciting activities to participate in
1
2
3
4
5
I enjoy participating in group discussions and activities
1
2
3
4
5
I am interested in how things work
1
2
3
4
5
I like activities like puzzles, crosswords and games
1
2
3
4
5
I like a good debate and exchange of ideas
1
2
3
4
5
I think of myself as a creative person.
1
2
3
4
5
I’m comfortable talking with others even if I haven’t met them before
1
2
3
4
5
Please describe your favorite memory. Please tell me what it felt like, looked like, smelled like, and who was a part of it and the role they played. Why was it special? Please be as descriptive as possible.
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