FocusJr

Name

Telephone number

Address

City

State

Zip code

Email address

What is your job title or position?

What is your exact age?

Are you, yourself, the parent of a child between the ages of (INSERT 0-6 MONTHS or 6 months - 36 MONTHS) living in your household, or not?

Yes
No

Are you, yourself, the primary caretaker of the child between the ages of (INSERT 0-6 MONTHS or 6 MONTHS - 36 MONTHS) living in your household, or not?

Yes
No

Is the child mentioned above your only child?

Yes
No

What is your current employment status? Are you….

Full time/part time
Full-time housewife
Student
Unemployed
Other

Are you or is any member of your household currently employed by, previously employed by, or retired from any of the following types of companies? CHECK ONLY IF "YES" TO EMPLOYED BY ANY IN THE LIST BELOW. IF NO DO NOT CHECK.

Ad/market research company or ad/market department Broadcast/TV/newspaper/other media
Baby care or baby product manufacturer/wholesale/retailer Sales of baby product in a supermarket or store
Military or public organizations
As a Financial Consultant, Bank Manager or employed by Investment or Brokerage Firms
As a Manager of a Grocery Store, Supermarket, Mini/Quick Market, Discount Store, Drug Store or Mass Merchandiser

Have you, yourself, participated in a marketing research study in the past six months, or not?

Yes
No

If yes, what was the topic of the research?

Please tell me to what degree you, yourself, participate in shopping for your baby care products. Would you say you

Almost always purchase baby care products for the household
Share about equally the responsibility for purchasing baby care products for the household
Sometimes purchase baby care products for the household
Rarely or never purchase baby care products for the household

What are the ages and gender of the children under 18 living in your household?

In just the past three months, what types of baby care items have you, yourself, purchased for your 0-6 / 6 - 36 month old? Check all that apply.

Cloth diapers
Disposable diapers
Training pants/pull-ons
Bottles
Wipes
Formula
Pacifiers
Shampoo / Lotion

What best describes the type of diaper your 0-6 month child wears? Would that be…

Disposable taped diapers only
Mostly disposable diapers, some cloth diapers
Mostly disposable diapers, some disposable training pants
Disposable training pants only
Mostly disposable training pants, some disposable diapers
Mostly disposable training pants, some underwear
Mostly cloth diapers, some disposable diapers
Cloth diapers only

How many disposable taped diapers does your child wear each day?

What ONE size of ______________ disposable taped diaper are you currently using most of the time for your child?

Thinking about the past three months, what one brand of disposable diapers have you, yourself, purchased and used most often in the past 3 months for your child?

1 HUGGIES OVERNITES
2 HUGGIES SNUG & DRY (ALL SIZES 1 - 6)
3 HUGGIES LITTLE MOVERS (SIZES 3+)
4 3 HUGGIES LITTLE MOVERS (SIZES 3+)
5 HUGGIES LITTLE SNUGGLERS (SIZES NEWBORN - 5)
6 HUGGIES PURE & NATURAL DIAPERS
7 OTHER HUGGIES DIAPERS
8 KIRKLAND SIGNATURE PREMIUM/SUPREME DIAPERS (AVAILABLE AT COSTCO)
9 LUVS ULTRA LEAKGUARDS
10 HONEST COMPANY
11 PAMPERS BABY-DRY (ALL SIZES NEWBORN -6)
12 PAMPERS SWADDLERS (SIZES NEWBORN -6)
13 PAMPERS SWADDLERS SENSITIVE (SIZES NEWBORN -4)
14 PAMPERS CRUISERS (SIZES 3+)
15 PAMPERS EXTRA PROTECTION (SIZES 3-6)
16 OTHER PAMPERS DIAPERS
17 PARENT’S CHOICE DIAPERS (AVAILABLE ONLY AT WALMART)
18 UP AND UP (AVAILABLE ONLY AT TARGET)
19 ANY STORE BRAND DIAPER
20 SEVENTH GENERATION
21 BABYGANICS
22 PARASOL
23 ANY CLOTH DIAPER

Are there any brands of disposable diapers that you would NEVER consider using? Check only those you would NOT USE from list below. If you would use all the brands then check all of the brands listed are OK.

Huggies
Luvs
Pampers
Store Brand/Private Label
I would use all of the brands listed

In the past 3 months, have you BOUGHT any of the following brands of baby care products for your baby (products outside of diapers)?

Aveeno Baby
Burt’s Bees Baby
California Baby
Honest Company

For each product, please tell me how much you approximately spent or that you typically spend in a typical month. Please also tell me the brand name(s).

Baby Stroller

Baby Clothes

Hand Bag

Baby Furniture

Baby Car Seat

Skin Care for yourself

Which of the following best describes your ethnic background?

Caucasian/White
African American
Asian
Hispanic/Latino
Native American
Bi-racial
Other

What is the highest level of education that you completed?

Attended high school, but did not graduate
High school graduate
Completed some college
Graduate of a 2 - year college
Graduate of a 4 - year college
Post graduate/study/degree

Which of the following ranges includes your total yearly household income?

Less than $50,000
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $109,999
$110,000 - $119,999
$120,000 - $129,999
$130,000 - $139,999
$140,000 - $149,999
$150,000 - $159,999
$160,000 - $169,999
$170,000 - $179,999
$180,000 - $189,999
More than $190,000

Thinking of a typical month, approximately how much does your household spend per month on:

Groceries?

Personal care items?

Cosmetics, skin care, hair care, and other beauty items?

Household products, like cleaning supplies, toilet paper, paper towels, etc.?

Can you tell me about 2 things you could use a paper clip for, besides holding papers together?

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