FocusJr

Social Media Study

Name

Telephone number

Address

City

State

Zip code

Email address

What is your job title or position?

Are you:

Male
Female

What is your age?

Which industry do you and your immediate family members work in? Check only if it applies to you.

Media, e.g., newspapers, magazines
Government Employees, e.g., local/state/federal level (not including teachers, professors, postal workers)
Companies or Jobs, which are focused on services of data protection and data security, e.g., financial services company (like a bank) IT department, any IT system security
Technology companies
Healthcare
Finance
Hospitality
Other

If "other industry" please tell us what that industry is?

Which zip code do you currently reside in?

Do you own and use a smartphone or tablet, on which you can download apps, record videos, and browse the web? Please select one.

Yes, smartphone
Yes, tablet
Yes, smartphone and tablet
No

Which of the following categories do you use any smartphone or tablet app for …? Please select all that apply.

If you are not a Social Media User SKIP this question. Now, we’d like to ask a little bit more about your social media usage. Which of the following social media apps have you ever used on your smartphone or tablet?

How often do you use Facebook?

Use most out of social media apps
Use daily
Use about once a week
Use about once a month
Use less than once a month
App installed but don’t use
Closed account or deleted app

How often do you use Instagram?

Use most out of social media apps
Use daily
Use about once a week
Use about once a month
Use less than once a month
App installed but don’t use
Closed account or deleted app

How often do you use Snapchat?

Use most out of social media apps
Use daily
Use about once a week
Use about once a month
Use less than once a month
App installed but don’t use
Closed account or deleted app

How often do you use Pinterest?

Use most out of social media apps
Use daily
Use about once a week
Use about once a month
Use less than once a month
App installed but don’t use
Closed account or deleted app

How often do you use Twitter?

Use most out of social media apps
Use daily
Use about once a week
Use about once a month
Use less than once a month
App installed but don’t use
Closed account or deleted app

How often do you use Tumblr?

Use most out of social media apps
Use daily
Use about once a week
Use about once a month
Use less than once a month
App installed but don’t use
Closed account or deleted app

How often do you use Reddit?

Use most out of social media apps
Use daily
Use about once a week
Use about once a month
Use less than once a month
App installed but don’t use
Closed account or deleted app

How often do you use Whatsapp?

Use most out of social media apps
Use daily
Use about once a week
Use about once a month
Use less than once a month
App installed but don’t use
Closed account or deleted app

How often do you use Facebook Messenger?

Use most out of social media apps
Use daily
Use about once a week
Use about once a month
Use less than once a month
App installed but don’t use
Closed account or deleted app

How often do you use iMessage?

Use most out of social media apps
Use daily
Use about once a week
Use about once a month
Use less than once a month
App installed but don’t use
Closed account or deleted app

This question is for NON MEDIA USERS only, others SKIP. How open are you to using Social Media apps in the future?

Not at all open
Not very open
Somewhat open
Very open

This question is for NON MEDIA USERS only, others SKIP. How interested are you in local/community news and information? Please select one.

Not at all interested
Not very interested
Somewhat interested
Very interested

Thinking about the social media app you use the most, if it were to redesign its experience, what are the most important changes that would influence you to update the app? Please select 3.

How frequently do you make decisions or take action after learning about what’s happening in the news?

Never
Less than once per month
About once per month
About once per week
Several times per week
About once per day
Several times per day

You mentioned you’ve taken action on the news.Which of the statements below best describe actions you’ve taken? Please select all that apply.

This question will be a little different from the questions we have asked so far. Please answer it as thoroughly as possible, in a minimum of 3 sentences. What do you define as your local community? What are some things you enjoy about your community? Please be as detailed as possible.

Which of the following best describes where you currently live?

Urban area
Suburban
Rural

How many of your children under the age of 18 live in your household?

Would you describe your racial or ethnic background as…?

White or Caucasian
Black or African American
Hispanic or Latino
Asian
American Indian or Alaskan Native
Native Hawaiian or other Pacific Islanders
Something else
Prefer not to answer

What is the highest level of education you have completed, or the highest degree you have received?

Have completed some high school
Have a high school diploma
Have completed some college
Have a college degree
Have completed some graduate work
Have a graduate degree
Prefer not to answer

Which range best describes the total combined annual income of all members of your household? Please select one.

Less than $25,000
$25,000 to less than $50,000
$50,000 to less than $75,000
$75,000 to less than $100,000
$100,000 to less than $150,000
$150,000 to less than $200,000
$200,000 or more